Making Christmas feel like Childrensalon.
Christmas was one of Childrensalon’s most important trading periods, bringing together seasonal collections, gifting and occasionwear.
The campaign needed to create a recognisable seasonal experience across film, photography, ecommerce and marketing.
Fábio contributed to the concept, creative direction, planning and delivery, connecting the campaign’s visual story with the practical needs of the teams bringing it to life.
One creative idea. Many moving parts.
The campaign needed to inspire customers while helping them discover and shop the seasonal collections.
Delivering that experience required coordination across photography, film, set preparation, ecommerce and marketing.
Three priorities shaped the work:
- A clear creative direction: give every team a shared vision for the campaign.
- A coordinated production: bring the set, props and content requirements together.
- A connected customer experience: maintain the same atmosphere across the campaign’s different channels.
Build a world around the collection.
“Have a Magical Christmas” provided a creative thread for the whole campaign.
The direction drew on anticipation, celebration and childhood imagination. Festive settings and storytelling placed the collections within moments customers could connect with.
The creative approach balanced three considerations:
- Atmosphere: establish a distinctive seasonal mood through the setting and visual details.
- Product visibility: keep the clothing central to the experience.
- Adaptability: plan content that could work across film, shopping pages and marketing.
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From seasonal story to shopping experience.
The finished campaign brought together film, photography and digital shopping content under one visual direction.
The campaign film expressed the Christmas story, while the ecommerce experience connected that atmosphere with product discovery.
The wider delivery included:
- A hero campaign film.
- Seasonal campaign photography.
- Ecommerce landing content.
- Email and social content.
- Supporting marketing and promotional assets.
Together, these pieces carried the same seasonal character across the places customers encountered Childrensalon.
Coordinating five days of production.
Fábio helped lead the planning and delivery of a five-day photography and video production.
The work brought together set design, prop sourcing and the requirements of creative, marketing and ecommerce teams.
Planning content for several channels meant considering how the campaign would be used beyond the shoot itself. The production needed to support both the main seasonal story and the individual assets required for its delivery.
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A campaign customers could recognise across channels.
The project connected a seasonal creative concept with the production and digital content needed to deliver it.
Film, photography and ecommerce shared a consistent atmosphere, bringing together brand storytelling and product discovery.
The result was a coordinated Christmas campaign that demonstrated how creative direction and cross-team planning can connect individual assets into a complete customer experience.
