The client wanted to move beyond an existing wave that felt static and flat. The brief centred on developing a reusable curve or swirl, with light and dark applications that the team could use across its communications.

The refreshed look also needed a softer feel suited to the event’s health and wellness focus. In the brochure, it had to accommodate a varied programme, audience information and partnership opportunities without overwhelming the content.

Building on the supplied references, Fábio explored sculpted ribbons, fine-line waves and flowing forms. Deep navy and warm neutral backgrounds were paired with orange and purple accents, testing how the graphics could work on both light and dark layouts.

The client selected the sculpted ribbon direction for further development. Proposed entrance, registration and signage applications illustrated how it could extend beyond the brochure; these remained concept mockups.

The visual direction was carried into a 12-page brochure promoting the 2027 event. The existing logo was adapted with the updated Health & Wellness wording.

The layouts brought together audience diagrams, speaker profiles, programme highlights and partnership information. Dark and light pages, clear headings and colour accents gave different types of content their own space while keeping the document connected.